Bowers & Wilkins
Bowers & Wilkins and McLaren Automotive celebrate the enduring success of their partnership with the new Zeppelin McLaren Edition.
The award-winning Bowers & Wilkins Zeppelin wireless speaker has received new McLaren-inspired styling featuring a Galvanic Grey and Papaya Orange finish
Zeppelin McLaren Edition joins the hugely successful Px8 McLaren Edition in a portfolio of collaborative products inspired by the long-standing partnership.
The launch also introduces upgraded multi-room connectivity for the Zeppelin.
Sixty limited-edition models, inspired by 60 years of McLaren and featuring the iconic Speedy Kiwi logoas a reference to Bruce McLaren’s legacy, are exclusively available from select McLaren dealerships.
Worthing, UK, October 2023: Bowers & Wilkins, the renowned British premium audio brand, launched a new version of its award-winning wireless speaker in collaboration with long-standing partner, McLaren Automotive. Introducing the new Zeppelin McLaren Edition.
The new McLaren-inspired version celebrates both the partnership between two leading performance brands and McLaren’s 60th anniversary.
Best-in-class sound meets iconic McLaren design
Following the success of the Px8 McLaren Edition headphone, Bowers & Wilkins has created a specially designed version of its Zeppelin wireless speaker, featuring a refined Galvanic Grey finish and subtle Papaya Orange highlights inspired by McLaren Automotive’s design approach.
Reflecting McLaren’s technical and performance-led aesthetic, the Zeppelin McLaren Edition offers the high-performance sound quality synonymous with Bowers & Wilkins, coupled with a design that connects fans of McLaren cars to the visual identity of the McLaren brand.
Reimagined for the streaming age
The Zeppelin is a complete stereo system in one component, a wireless smart speaker reimagined for the streaming age. It features reference-quality drive unit technologies arranged in dedicated left and right speaker assemblies around acentral, large subwoofer, all powered by 240W of amplification. The result is room-filling stereo sound no single-box rival can match.
Combining proven drive unit technology with its high-resolution streaming platform, the overall result is exceptional musicperformance whether from a wirelessly connected source or via a streaming service.
Inspired by 60 years of McLaren
Bowers & Wilkins is also announcing a limited-production version of the Zeppelin created to celebrate the 60th anniversary of McLaren and BruceMcLaren’s legacy. Only sixty pieces of the Zeppelin McLaren 60th Anniversary Edition will be produced.
This limited-edition version features racing livery-inspired colours, including a vibrant orange finish, giving the Zeppelin’s instantly recognisable silhouette an even more distinctive aesthetic, while a Speedy Kiwi on the rear of the product pays homage to Bruce McLaren’s pioneering vision. The sixty limited-edition models are available exclusively from select McLaren dealerships worldwide.
A long-standing partnership rooted in performance
Since 2015, Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in McLaren Automotive’s supercars and hypercars. The partnership is built on firm technical foundations, while being rooted in bothbrands’ shared values of delivering the highest levels of performance possible.
Dan Shepherd, Vice President of Licensing and Partnerships commented:
“I am thrilled to introduce the latest addition to our expanding product portfolio developed in collaboration with our partners at McLaren Automotive. The Zeppelin McLaren Edition joins the highly successful Px8 McLaren Edition, creating a uniquely appealing and innovative wireless product range that I’m sure will find eager buyers amongst both fans of McLaren and fans of Bowers & Wilkins alike.”
The Zeppelin McLaren Edition is available from the Bowers & Wilkins website and selected retailers at £799 / $899 / €899 while the limited-edition 60th Anniversary model is available from select McLaren dealerships.
_____________
About Bowers & Wilkins:
Bowers & Wilkins, founded in the U.K. in 1966, has been at the forefront of high-performance audio technology for more than 50 years. It designs and manufactures precision home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound quality, earning countless awards and accolades from the world’s leading recording studios and musicians. Bowers & Wilkins’ reputation is based on the unwavering pursuit of the best possible sound and an unsurpassable music listening experience. Bowers & Wilkins joined the Sound United LLC family of brands in 2020. Learn more at www.bowerswilkins.com
______________
About McLaren Automotive
McLaren Automotive is a creator of luxury, high-performance supercars. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.
The company’s product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 100 retailers in over 40 markets around the world. McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.
Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1TM. In 2016, it announced a new hybrid hyper-GT and confirmed in 2018 that the next Ultimate car would be the Speedtail.
2019 saw McLaren launch the 600LT Spider, the new GT and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.
Most recently, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.
The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand’s electrified future.
McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include AkzoNobel, Ashurst, Bowers & Wilkins, Dell Technologies, Gulf, InfiniteWorld, Pirelli, Richard Mille, Plan International and Tumi.
The content in this news release is accurate at the time of publication but may be subject to change without notice. All trademarks mentioned in this news release are the property of their respective owners. Copyright © B&W Group Ltd. E&OE