Aston Martin
ASTON MARTIN ANNOUNCES BOWERS & WILKINS AS OFFICIAL AUDIO PARTNER
Debuting in the new DB12, Aston Martin drivers will be able to enjoy the newly developed Bowers & Wilkins Surround Sound System in their cars for the first time, as two iconic British brands announce an exciting new audio partnership.
In the pursuit of the ultimate sensory experience, Bowers & Wilkins’ and Aston Martin’s world class engineering teams worked together to develop an optional surround sound system upgrade. Taking technologies and innovations found in Bowers & Wilkins’ industry-leading loudspeakers and audio products, this bespoke system has been acoustically engineered to deliver a truly spectacular listening experience.
Launched at a stunning premiere during the Cannes International Film Festival on 24 May 2023, DB12’s core values of high-performance and ultra-luxury are spearheading Aston Martin’s next generation of sportscars. As such it heralds a new era. One which will see all Aston Martin models characterised by prodigious performance, seamless integration of advanced technologies and the sublime style and exemplary craftsmanship for which the brand has been renowned.
Bowers & Wilkins Surround Sound in the new Aston Martin DB12
The Bowers & Wilkins Surround Sound System, offered as an option for the first time ever in an Aston Martin, is centred around a configuration of 15 loudspeakers, a 14-channel amplifier and state-of-the-art sound processing technology.
Fittingly, throughout the development process of the audio system between Aston Martin and Bowers & Wilkins, it was clear from the outset that the two iconic brands share the same brand values, with a focus on technical innovation and a passion for high performance.
Celebrating this shared vision, the launch of DB12 appropriately ushers in the start of the official partnership which will yield further collaboration, striving for heightened levels of performance.
The new partnership promises to deliver a heightened level of performance, technology and driver involvement by extending the Aston Martin experience to car audio and music – a key component of the thrill of driving - and the announcement of DB12 comes as Aston Martin celebrates two significant milestones in 2023; Its monumental 110th anniversary and 75 years of the illustrious DB model line.
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