Bowers & Wilkins x Team Visma | Lease a Bike
Team Visma | Lease a Bike announces partnership with Bowers & Wilkins. This partnership ensures that Team Visma | Lease a Bike riders are equipped with high-quality headphones in 2025.
Bowers & Wilkins, renowned for their high-performance audio technology and luxury design, will support the riders of Team Visma | Lease a Bike with their award-winning headphones. Whether it’s warming up before a race or unwinding during travel days, the Bowers & Wilkins headphones will help the riders to focus better and relax.
Team Visma | Lease a Bike rider Tiesj Benoot emphasizes how important it is for him to occasionally escape the hustle and bustle: “During the season, we spend many days away from home, train hard, travel a lot, and are constantly on the move. It’s incredibly nice to find moments to completely unwind. The Bowers & Wilkins headphones are perfect for that.”
Music plays an important role
Jasper Saeijs, Marketing & Communications Manager at Team Visma | Lease a Bike, is proud of this partnership with Bowers & Wilkins: “Music plays an important role in the lives of our riders, both when preparing for a race and when relaxing off the bike. With Bowers & Wilkins, we are connecting a fantastic brand to the team and our athletes. We look forward to a successful collaboration and to use their high-quality products.”
Bowers & Wilkins is also looking forward to the partnership
Giles Pocock, VP Brand Marketing at Bowers & Wilkins said: “We are excited about our partnership with Team Visma | Lease a Bike, a leading team in professional cycling that shares our commitment to excellence, performance, and innovation. Our headphones are designed for those who demand the best in terms of performance and style. We look forward to supporting Team Visma | Lease a Bike in their pursuit another successful season.”
About Bowers & Wilkins:
Bowers & Wilkins, founded in the UK in 1966, has been at the forefront of high-performance audio for more than 50 years. Bowers & Wilkins designs and manufactures precision home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound quality, earning countless awards and accolades from the world’s leading recording studios and musicians. Bowers & Wilkins’ reputation is based on the unwavering pursuit of the best possible sound and an unsurpassable music listening experience. Learn more at bowerswilkins.com.
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